Why Are Lego® Bricks Still So Popular

Lego® has been a feature of many children's toy boxes for many years and more than just a few parents have discovered just how painful stepping on a stray brick can be! But, why has such a simple toy endured for so long?

Today, Lego® sets come in many different types, as well as just the big box of standard bricks. Now you can get Star Wars sets and City sets, to mention but a few, and that's probably the first reason that this toy has managed to stay on top of its game.

Lego® was first manufactured in 1949 and the now famous interlocking bricks were originally called "Automatic Binding Bricks". The first bricks were not very versatile, and they didn't lock together very well. The modern style of brick was first produced in 1958 and the basic design of the interlocking bricks hasn't changed since.

Despite that fact that the toy is now more than 50 years old, Lego® has managed to keep the brand up to date and relevant by keeping up with the times. Many of the sets that are on sale today are branded around movies, like Star Wars or Batman. So, while the modest little plastic bricks will undoubtedly still end up loose in the toy box just as they always have done, they start life as a part of an exciting and up to date action figure set.

So, why is Lego® still so popular? Because a set can start out as one thing and then become anything your imagination can come up with. While the sets may have become more complex and the figurines have become more detailed, the basic premise of Lego us that you put it together any way you like, over and over again. Who could ever get bored with that?

If you want to know more about what you can do with little plastic bricks these days, relive your youth and check out these amazing toy bricks and accessories.